Marketing with eBooks

Ebooks, are electronic books which can be downloaded from any website or FTP site on the Internet. Ebooks are made using special software and can include a wide variety of media, such as HTML, graphics, flash and video.

As a rule of thumb you should remember that almost anything that can be displayed or listened to on the Internet can be packaged into an ebook.

This means that an ebook can be interactive and can be very visually pleasing, this can be done without worrying about download times as once the ebook is downloaded the first time all the media and associated files are on the users computer.

Also what's great about ebooks is the fact they can be updated with the click of a button, so the user always has the most current version on his or her desktop.

Marketing with ebooks - using ebooks when marketing and promoting your site or affiliate program can be a very powerful method. Especially with free ebooks.

Lets say you wrote an ebook on your subject and offered it free on your website, people love free things and especially love free information about a topic they are interested in, so they will download it.

Included in your ebook you are going to have links back to your website, product, affiliate program etc. Since the ebook is on the users computer they have permanent access to it, if it's a good ebook with lots of information and one that you regularly update they will use your ebook again and again, constantly seeing a link or banner which directs them to your site.

The more of your website visitors that download your free ebook the more free exposure and repeat visitors you will get.

The real power behind ebook marketing however is the viral aspect of it.

Imagine that you post a little message inside your ebook and on your website saying that other webmasters can give away the free ebook too on their sites, they will love this as it will attract visitors and add value to their sites. Again the more times their visitors download it the more exposure and free traffic you will get.

There are also lots of ebook directories on the Internet where you can list your free ebook, so its not unusual for a good ebook full of information to be downloaded 10,000 times, this means every time one of the user reads it they think of your website and see your banner or link, its a great way to get lots of free traffic in a short amount of time and to constantly have your message in front of lots of people.

Free content for your website and/or ezine:
Just a quick note to let everyone know that if they would like to publish this Marketing with ebooks article on their website or in their ezine, they can as long as the following bio is placed at the end of the article.

Article by David Callan - admin@akamarketing.com
David is the webmaster of http://www.akamarketing.com.
Visit his site for free internet marketing articles, advice, ebooks, news and lots more.