'The Power Of Words'By: Marty FieglToday I want to talk about how your website should look... You need a cleanly layed out sales letter website. You need the following parts in this order: 1. Header graphic
One of my other websites is a good example of this. I use this template I created for EVERY sales letter I write. It has worked for me every time I use it, and with great success... Click Here for eBay Sources EXPOSED! So, now lets looks at this, "testimonials?" Yes, you need testimonials right up front. Show the potential customer what others are saying. People like to do what others are doing, and they like to imagine someone just like them in the others position. I recommend at least one very good one up front. One with a valid website link will make it even better, or any contact information they will let you put. So, You're probably thinking, ok now, I don't have any customers so how an I going to get testimonials? Don't. Don't make them up or steal them. Leave them out until you get a few custmers. Then once you do email them and offer something like a free ebook for a testimonial. You don't need that many. The more the better but 3-5 will do just fine. I also wanted to briefly explain how important a P.S. is in your sales letter. It's vital! Just as vital as the Killer Headline! It has been statistically shown that 80% of people read the Headline then the P.S. before they even read the actual sales copy or know what they are looking at! So, you need a good P.S! The P.S. should remind the potential customer that they have nothing to lose by taking you up on this offer and they would be crazy not to. You should also re-enforce that this offer is only available for a limited time. Here is an example: P.S. Remember; You can't make money overnight, but you can transform every $1 you spend into $10.62! Also remember, If you order by friday there is absolutely no risk to you. If you don't make $230 your first week I'll kindly refund you every penny! Take Care, Marty Fiegl ============================================= Or grab a FREE
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