'Proof
of Concept - Product Ideas'
By: Marty
Fiegl
Copyright© 2002-08-05
I don't know about
you, but myself, personally I get ideas running through my head constantly.
Product ideas, ways
to improve my current products and services. Maybe you do the same thing.
Maybe you don't, regardless there is one method that won't empty your
bank account but may take up some of your time.
Before I begin talking
about proof of concept I want to make sure you have a concept! A product
idea or service. If you don't, I don't know how many times I can tell
you read "Million
Dollar Idea Generator!" by Jeff Gardner! If you don't have an
idea after reading this book I don't know what else to do for you!
So, hopefully you
have a vague idea for a product or service. But, how, how do you know
if you can make money with your idea? Simple, proof of concept.
It's very simple.
You don't need to create the product, all you have to do is have an idea
in your head as to what you want it to cover. Don't worry, along the way
you will think of things you never thought of before if you follow these
steps.
1. Think of a Product
or service idea
2. Find your target market
3. Write a sales letter outlining the product and how it will benefit
your customers
4. Setup an autoresponder
Think of a Product
or Service idea
This is the easiest
and hardest part! Ideas come to us at the dumbest times, in the shower,
driving to work, eating dinner... etc. Don't sit around trying to think
of something, it rarely works!
I always keep a pen
and paper handy incase I get an idea. How do you think I thought of this
article? No I wasn't sitting here staring at the screen, I was in my car
on the freeway!
Find your target
market
This shouldn't be
too difficult. What does your idea do? Explain to people how to make more
money doing something? Help them get in shape? Maybe lose some weight.
It really doesn't matter. Since I only use Ezine and Pay Per Click advertisments,
I simply use the keywords that are popular and for ezines just find some
that are in your target market!
Go to google and type
in "weight loss ezine" or "make money ezine" that's
it! You will find an ezine quickly and easily with this technique.
Write a sales letter
outlining the product and how it will benefit your customers.
There is simply a
ton of information out there free and paid that you can find about writing
a sales letter. Read some of my other articles about writing sales letters.
This is the EASY part!
Setup an autoresponder
Again, this is really
straightforward. I recommend using Autoresponse
Plus. It doesn't matter which one you use, just set one up with one
or two emails that thank the person for their interest in your unreleased
book!
So what are we
doing?
By now you might be
wondering "ok, what in the world are we doing?" Simple, all
you are doing is seeing if there is an interest in your target market
for your idea. All you want to do is collect email addresses to see how
many people sign up for more information compared to the number of people
that visited your website.
You don't want to
blatlently tell people that the product is not out yet, you want to ask
them if they want more information on it. Which then is explained in the
autoresponder.
So, now you should
have an idea if your idea is a winner or not. If it is, write it and send
an email to the thousands(hopefully) of people that signed up for your
autoresponder and watch your sales go through the roof!
Hope you enjoyed this
article!
Take Care,
Marty Fiegl
marty@directsalesmarketingonline.com
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