'The First Words In Your Sales Letter'
By: Marty Fiegl
Copyright© 2002-07-10

1. Writing your first sentence of your sales letter and how to do it effectively.

2. How to create a great ebook Cover

3. Bullets for money!

Ok, writing the first sentence of your sales letter needs to grab your prospects attention. It needs to do ONE of the following OR ALL of the following.

A. Ask a question
B. Answer a question
C. Arouse curiousity
D. Do all of the above!

Lets take a look at a few inviting first sentences.

- If you're sick of watching everyone else but yourself make huge profits, I've got good news for you!
- My name is Marty Fiegl and I once was in the same situation you are right now!
- Have you ever been taken advantage of?

All of these sentences intrigue the reader into reading more of your sales letter which is EXACTLY what you want them to do. If you can get someone to read your entire sales letter the odds of them buying from you stand at almost 100%!

Take a look at what your first sentence says and if it's in these guidlines. If you haven't written one, start right now! Study others sales letters that intrigue you and copycat what they are doing. If your sales letter is as intriguing as, Jimmy D. Browns, Joe Vitale, Jim Ambrose or Peter Sun's, you've got yourself a winner!

Ok, lets go onto part two.

Creating an eBook Cover:
You could pay someone to do it. Or you can do it yourself, it's up to you. To get a high quality ebook cover you will spend around $117. Do it yourself, you can do it for a $117 investment and go crazy from there! If you want someone to make you one I recommend. Click Here for your cover

If you want to create your own ebook covers I recommend the eCover Generator by Armand Morin which can be found at: Click Here To Create Your Own Covers

Bullets For Money:
Many People don't realize how important Bulleted lists are! About 75% of people statistically scan sales letters without reading the entire contents. This means you NEED bulleted lists! Think of your product or services best benefits and brainstorm them into a bulleted list. The more the BETTER! You can't have enough. I've actually seen sales copy that was 10% sentences/headline and 90% bulleted lists and have pulled in HUGE amounts of cash.

Remember the prospect wants to know what's in it for them. Nothing seems to do this better than a bulleted list!

Take Care,

Marty Fiegl
marty@directsalesmarketingonline.com

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